Our vision
We believe in a future where corporate and institutional brands lead and inspire global progress. We believe that future is now.
What we do
Through brand, we help organisations articulate, amplify, and accelerate their higher purpose with total clarity and measurable impact.
By harnessing AI-enhanced tools, strategic creativity, and brand-led transformation, we help clients unleash unrealised potential—empowering their brand in a way that builds understanding and achieves tangible, meaningful, and measurable outcomes.
Trusted worldwide
From governments and NGOs to Fortune Global 500s and startups.
Partnering with industry leaders, executive teams, and creative agencies to co-create, position, localise, and transform almost every type of organisation.
Client success stories
From Spanish LatAm to Asia Pacific,
our work demonstrates real-world impact.
Through Brand Value Creation (BVC), our proprietary methodologies and tools, we help organisations enhance their positioning and achieve measurable growth while co-creating lasting impact across the entire value chain. We dive deep and transform ideas into actions with actual results. Brand alchemy that turns insight into influence, ensuring our impact echoes beyond the boardroom into communities.
Royal Kingdom of Bhutan
Bringing Gross National Happiness to life through country branding, sustainable tourism, trade, and cultural preservation.
Louvre Abu Dhabi
Uniting French originality and Middle Eastern heritage to localise The Louvre—celebrating cultures and the arts.
ZMZM Society
Empowering voluntary healthcare through deeper connections, redefining Saudi Arabia’s third sector with clarity and measurable impact.
C3 - Companies Creating Change
Aligning a higher purpose to ignite entrepreneurship across MENAT, empowering social enterprises to drive sustainable impact.
GSB
Revolutionising UAE financial services as a beacon of ethical growth, responsible investment, and sustainable prosperity.
Expo 2020 Dubai
Ensuring brand integrity, protecting intellectual property from misuse, and securing a rightful place on the world stage.
JRV, Ecuador
Empowering Ecuador’s creative industry with transformative brand training to amplify impact and protect the country’s precious ecosystem.
Singapore Police Force
Uniting 50 years of heritage to modernise an institutional identity, fostering trust, community connection, and a stronger, more unified presence.
Meem by GIB
Co-creating the region’s first digital bank, harnessing the power of the crowd to shape a compelling brand proposition and service philosophy rooted in people’s actual needs.
International award winners
We build trust through meaningful partnerships, cultural understanding, and locally grounded global expertise.
We bridge the reality-perception gap through innovative methodologies, cutting-edge technologies, and creative leadership. Our approach equips organisations with essential tools, knowledge, expertise, and practices tailored for sustainable growth. We don’t just articulate your higher purpose; we amplify and accelerate it in creatively impactful ways. Ensuring your higher purpose and vision resonates with people across the entire brand value chain.
Testimonials
Passion, strategic acumen, and exceptional communication make [Firstwater] invaluable to any agency team or client project.
Cecilia Vallejo
Firstwater helped align our impact to our value proposition—putting the importance of our work at the forefront of our identity.
Medea Nocentini
The real deal among
global brand executives.
Alina Wheeler
Our blog
Purposeful Prose:
Chronicles of a Conscious Consultancy
Explore expert insights, innovative ideas, and actionable tools for purpose-driven brand leadership. Through engaging articles, impactful events, and hands-on workshops, we inspire organisations to think differently, foster sustainability, and create meaningful change.
In 2000, Kevin Lane Keller introduced the brand report card, a pioneering framework for evaluating brand performance and equity. His ten essential attributes gave managers a structured approach to diagnosing brand strengths and weaknesses.