Shaping the next era of brand leadership
Purpose-driven brand strategy consultancy
We partner with forward-thinking organisations to translate brand into a strategic engine. We align higher purpose with business performance and embed that alignment across people, systems, and experiences.
We help leaders cut through the noise, connect with what matters, and move with intention.
Why Firstwater?
We’re not an agency or belong to a global behemoth, so we’re not stuck in outdated branding models.
We’re small by design — agile, intentional, and deeply collaborative.
Our scale allows us to work closely with leadership teams, apply cutting-edge technology without lag, and act as strategic partners—not vendors. We don’t just define your brand; we help you live it through systems, culture, governance, and beyond.
What we believe
Technology is a
catalyst of change
We harness AI and digital tools to increase clarity, creativity and speed — never to replace human insight.
Purpose is
not positioning
It’s more than your north star. We help make it visible, measurable, and operational.
Sustainability
means business
We align brands with the UN SDGs, embedding ethics and impact into business performance.
Brand is
strategy in action
It’s how higher purpose becomes real — across every decision, every experience, every stakeholder moment.
What makes us different
Boutique by design
We go deep, move fast, and stay focused on what matters. Our size enables intimacy, agility, and impact.
Global by nature
From Bhutan to the UAE, London to Singapore, we’ve worked across sectors and geographies to build brands that lead with clarity and conscience.
Visionary in practice
Our frameworks — from Brand Value Creation (BVC) to Brand Clarity Indicators — are designed to drive transformation, not just transactions.
Who we work with
Corporations and
institutions navigating transformation.
Governments and
NGOs shaping national identities.
Founders and leadership teams building purpose-driven organisations.
Stakeholder-focused businesses aligning with ESG and SDG standards.
From strategy to execution, we bring rigour, imagination and accountability to every engagement.
Our methodology
Our proprietary Brand Value Creation (BVC) methodology combines expert analysis with AI-powered insights — helping you make smarter, faster brand decisions.
Articulate your value
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Evaluate how clearly your organisation’s reason for existence is understood and embraced. Determine whether it effectively unites teams, stakeholders, and customers around a shared philosophy.
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Assess how well your goals and operations align with a broader, meaningful strategy. Identify whether every decision reinforces your commitment to sustainable success and long-term impact.
Amplify your impact
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Measure the clarity and consistency of your brand interactions. Understand how effectively your words, actions, and touchpoints engage audiences and build lasting trust.
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Determine whether shared values and a deeper sense of purpose drive your teams. A unified culture strengthens internal commitment and amplifies external influence.
Accelerate your growth
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Analyse your brand’s connection with customers, partners, and suppliers. Identify how well your organisation resonates with their values, fostering loyalty and advocacy.
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Gauge your organisation’s agility and resilience. Assess how well you innovate, adapt, and evolve while staying true to your higher purpose—turning challenges into opportunities for growth.
Meet our founder
Dan Dimmock, FRSA
Chief Brand Advisor, Founder
A global leader in brand strategy, Dan has worked across five continents with clients ranging from royal governments to fintech startups. A former mentee to Tony Spaeth (widely considered the pioneer of corporate identity), Dan founded Firstwater to help brands lead markets and movements. His approach blends deep strategic insight with cultural intelligence and a commitment to measurable, meaningful impact.
We see a future where corporate strategy doesn’t follow change — it drives it.