Introducing the
Brand Clarity Assessment
Unlock clarity, drive impact, and align your company to a higher purpose.
The Brand Clarity Assessment blends FirstwaterGPT's advanced capabilities with our world-class consultancy expertise to create actionable insights. It integrates AI-driven data analysis and strategic acumen to help organisations unlock their full brand potential.
Why brand clarity matters
Does your leadership
inspire action and commitment?
89%
89% of companies see stronger brand alignment after measuring clarity.
[1]
3X
Brands with higher clarity perform 3x better in market engagement.
[2]
85/15
Closing the executive-employee satisfaction gap enhances overall business performance.
[3]
How the assessment works
Listen to your stakeholders by asking them to answer a 20-minute online survey and scoring yourself against the six indicators of brand clarity.
Company-wide
survey distribution
We collect feedback from your stakeholders, leveraging their insights to determine your level of brand clarity.
AI x human
expertise
FirstwaterGPT analyses responses across six indicators, complemented by an expert consultancy to extract actionable insights.
Receive
customised reports
You receive a detailed analysis, tailored recommendations and strategic pathways for long-term growth.
Ongoing support
and expertise
Our consultants guide you in implementing these recommendations, ensuring alignment with your brand’s higher purpose.
The six indicators of brand clarity
1. Higher purpose
Is your organisation driven by a clear and compelling mission and vision for the future?
2. Purpose-driven
strategy
How well do strategies align with your higher purpose?
3. Brand-Led
communications
Are your internal and external communications reflective of your values?
4. Intrinsic Motivations
Do your employees feel connected to your higher purpose?
5. Empathetic Connections
How well do you connect with customers and stakeholders?
6. Creative Agility
Can your business and brand innovate and respond to market shifts?
Amplifying the power of AI through FirstwaterGPT and human-led consultancy to deliver deeper insights.
The power of AI x human expertise
AI provides speed and data accuracy
Human expertise adds strategic foresight and creative thinking.
Combined, it delivers a comprehensive roadmap to transform your business and brand.
Take action today!
In just 20 minutes, gain powerful insights into your brand’s clarity, identify growth opportunities, and start driving sustainable impact.
Measure reality
Foster a deeper understanding of your brand and encourage a new organisational mindset.
Engage teams
Build strong teams and partnerships, increasing transparency and trust with all stakeholders.
Go further!
Gain a more profound understanding of your higher purpose and drive impact with a broader reach.
Purpose-fueled results
After your assessment, receive:
✓ Comprehensive brand scorecard across the six indicators
✓ Detailed recommendations tailored to your organisation’s needs
✓ Ongoing support to track progress and refine strategies.
Customised packages
Number of employees
Up to 250
Designed to support startups transitioning to small and medium-sized enterprises (SMEs).
From US$8,750
✔︎ Scoping included
✔︎ Online assessment
✔︎ Insights dashboard
✔︎ Key findings report
Number of employees
Up to 1,000
Supports rapid growth, scale operations, enhances productivity, and maintains a strong culture.
From US$12,500
✔︎ Scoping included
✔︎ Online assessment
✔︎ Insights dashboard
✔︎ Key findings report
✔︎ Expert analysis
Number of employees
Up to 5,000
Offers guidance to streamline processes, implement initiatives, and drive sustained success.
From US$18,500
✔︎ Scoping included
✔︎ Online assessment
✔︎ Insights dashboard
✔︎ Key findings report
✔︎ Expert analysis
✔︎ Customised brand action plan
Features
Client collaboration;
Customised templates;
Response validation;
Real-time responses;
Response summaries;
AI-enhanced analytics;
Expert review;
Multi-device enabled;
Enhanced functionality.
20mins
*Average time
per survey
GDPR
Google-backed security and malware protection
Implementation (not included): Packages exclude post-assessment support. Bespoke consultancy services are available for ongoing advisory and brand implementation.
Indicative price per survey: The price range depends on the length of the contract and further discounts (such as partnership discounts).
FAQS
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With just 20 minutes of investment of time per respondent, leads to months of growth opportunities.
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We integrate advanced AI analysis with strategic human expertise, ensuring clarity and actionable insights.
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All internal stakeholders should participate. Gathering diverse responses provides a detailed view of purpose by department and role, highlighting areas for improvement. We’ll soon launch the survey
for external stakeholders to provide greater insight. -
While engagement surveys concentrate on psychology and productivity, the Brand Clarity Assessment focuses on purpose. This emphasis impacts productivity, recruitment, and other key metrics, directly addressing your organization's immediate requirements.
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We coordinate with HR or administration for the employee list. Those responsible for strategy and culture will implement findings, consulting on structure, best practices, HR alignment, onboarding, and continuous improvement.
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Responses are measured by department, but we also identify ‘Brand Ambassadors’ who embody organisational principles. While individual responses remain confidential, understanding these ambassadors helps integrate their attributes into the broader culture.
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Brand Ambassadors are energetic champions of your brand. Identifying and empowering them helps your organisation reach new heights. Their enthusiasm is crucial for driving the company towards a higher purpose.
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The assessment provides feedback on both organisational and individual levels, highlighting each role’s contribution to the overall purpose. You’ll receive results, reminders, updates, and inspiring messages, with options to opt in or out anytime. Anonymised data helps provide industry averages to others.
Once registered, we will also use your results to give anonymous industry averages to others completing the assessment.
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We use internal and third-party tools (like Google Analytics) to track usage and improve communication. All data processing complies with GDPR, ensuring security and transparency. User-identifiable data is anonymised, and we only share data with GDPR-compliant third parties. We will never sell your data to a third party!