Discover the Brand Clarity Assessment Tool
Actionable insights
Powered by AI,
driven by expertise.
At Firstwater, we believe the most powerful and impactful solutions emerge from the perfect harmony of cutting-edge technology, proven credibility, and invaluable human expertise. Our Brand Clarity Assessment Tool harnesses FirstwaterGPT's advanced problem-solving capabilities, helping organisations deliver enhanced accuracy to receive customised, actionable insights to drive actual results.
Measurable impact
Actionable insights,
aligned with your vision.
The Brand Clarity Assessment Tool is different. While AI analyses data quickly and precisely, human intelligence—grounded in years of strategic experience—validates and interprets insights into action. This collaboration ensures that every recommendation is data-driven, actionable, and aligned with your organisation’s brand challenges. Together, we unlock brand potential, merging innovation with wisdom for lasting impact.
Active participation
Stakeholder alignment
made simple.
From a carefully crafted 20-minute survey, uncover invaluable stakeholder feedback that will help you gain deeper insights into your organisation’s operations and your brand’s unique strengths and capabilities.
Deep analysis
Perceptions analysed,
opportunities uncovered.
Customised recommendations designed just for you. You receive comprehensive and detailed analysis, tailored recommendations and strategic pathways that pave the way for sustainable long-term growth.
Measurable outcomes
From hidden complexity to absolute clarity.
You can access ongoing guidance and reliable support. If you need assistance, our seasoned consultants can expertly guide you in effectively implementing valuable recommendations, ensuring seamless alignment with your organisation’s higher purpose and overall strategic vision.
The Brand Clarity Assessment
Receive a comprehensive scorecard across our six indicators
Detailed recommendations tailored to your organisation’s structure
Ongoing support to track progress and refine strategies.
Integrated AI,
more realistic outcomes.
FirstwaterGPT is an advanced AI language model that enhances brand strategy and transformation. It analyses survey responses and natural language to provide accurate and impactful recommendations. Combining rich analytics with award-winning branding, sustainability, and organisational alignment expertise, the Brand Clarity Assessment Tool delivers actionable insights that empower your organisation to co-create lasting impact and drive sustainable growth.
FirstwaterGPT
Tailored for corporate brand-building
Unlike generic LLMs, FirstwaterGPT is purpose-built to align with Firstwater’s expertise in purpose-driven branding and sustainability.
Human-centric validation
Every insight our LLM generates is validated and enriched by Firstwater’s world-class consultants—ensuring every recommendation is actionable and strategically sound.
Customised solutions
The tool is trained to address brand-specific challenges, offering outputs that align with organisational goals, stakeholder needs, and market dynamics.
Brand Value Creation (BVC)
Underpinned by six indicators of brand clarity.
Brand Value Creation (BVC) lies at the core of our approach, guided by six key indicators of brand clarity. These indicators assess how effectively your business aligns with its purpose, communicates consistently, connects with stakeholders, adapts to market shifts, delivers value, and cultivates loyalty and trust.
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Unearth the core reason your organisation exists. This assessment helps identify the purpose that inspires teams, stakeholders, and customers to align with your philosophy.
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See how your organisation’s goals and operations align with a larger, impactful strategy. This ensures every decision reinforces your commitment to meaningful and sustainable success.
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Evaluate the clarity and consistency of your messaging. Learn how your words and actions resonate authentically with your audience, fostering trust and engagement.
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Discover if your team’s motivation stems from shared values and meaningful work. A motivated workforce is key to driving internal commitment and external success.
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Understand the strength of your relationship with customers. The assessment highlights how deeply your brand connects with their values and builds lasting loyalty.
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Discover your ability to innovate and adapt creatively while staying true to a higher purpose. This ensures your organisation remains relevant, resilient, and inspiring in a rapidly changing world, leveraging challenges as opportunities for growth.
Brand clarity matters
Meaningful change. Sustainable growth.
89% of companies see stronger brand alignment after measuring clarity.
[1]
Businesses with brand clarity perform 3x better in customer engagement.
[2]
Closing the executive (85%) to employee (15%) satisfaction gap enhances overall business performance.
[3]
Brand clarity, purpose, and impact
Uncover opportunities to drive meaningful change and growth with the Brand Clarity Assessment Tool.
Measure people’s expectations
Discover how your brand resonates, paving the way for a renewed, purpose-driven culture.
Engage with higher purpose
Empower teams and stakeholders, fostering collaboration, transparency, and mutual trust.
Set new benchmarks
Align with your higher purpose to expand your impact and leave a lasting legacy.
Customised packages and solutions available
Up to 250
respondents
Designed to support startups transitioning to small and medium-sized enterprises (SMEs).
From US$8,750
Scoping included
Online assessment
Insights dashboard
Key findings report
Up to 1,000
respondents
Supports rapid growth, scale operations, enhances productivity, and supports a strong culture.
From US$12,500
Scoping included
Online assessment
Insights dashboard
Key findings report
Expert analysis
Up to 5,000
respondents
Offers guidance to streamline processes, implement initiatives, and drive sustained success.
From US$18,500
Scoping included
Online assessment
Insights dashboard
Key findings report
Expert analysis
Customised action plan
Key features
Client collaboration
Customised templates
Response validation
Real-time responses
Response summaries
AI-enhanced analytics
Expert review
Multi-device enabled
Enhanced functionality.
GDPR
Google-backed security and malware protection
20 mins
Average time to complete the survey
Implementation not included: Packages exclude post-assessment support. Bespoke consultancy services are available for ongoing advisory and brand implementation. Indicative price per survey: The price range depends on the length of the contract and further discounts (such as partnership discounts).
FAQS
Frequently
Asked Questions
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With just 20 minutes of investment of time per respondent, leads to months of growth opportunities.
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We integrate advanced AI analysis with strategic human expertise, ensuring clarity and actionable insights.
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All internal stakeholders should participate. Gathering diverse responses provides a detailed view of purpose by department and role, highlighting areas for improvement. We’ll soon launch the survey
for external stakeholders to provide greater insight. -
While engagement surveys concentrate on psychology and productivity, the Brand Clarity Assessment focuses on purpose. This emphasis impacts productivity, recruitment, and other key metrics, directly addressing your organization's immediate requirements.
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We coordinate with HR or administration for the employee list. Those responsible for strategy and culture will implement findings, consulting on structure, best practices, HR alignment, onboarding, and continuous improvement.
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Responses are measured by department, but we also identify ‘Brand Ambassadors’ who embody organisational principles. While individual responses remain confidential, understanding these ambassadors helps integrate their attributes into the broader culture.
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Brand Ambassadors are energetic champions of your brand. Identifying and empowering them helps your organisation reach new heights. Their enthusiasm is crucial for driving the company towards a higher purpose.
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The assessment provides feedback on both organisational and individual levels, highlighting each role’s contribution to the overall purpose. You’ll receive results, reminders, updates, and inspiring messages, with options to opt in or out anytime. Anonymised data helps provide industry averages to others.
Once registered, we will also use your results to give anonymous industry averages to others completing the assessment.
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We use internal and third-party tools (like Google Analytics) to track usage and improve communication. All data processing complies with GDPR, ensuring security and transparency. User-identifiable data is anonymised, and we only share data with GDPR-compliant third parties. We will never sell your data to a third party!