Introducing the Fractional Chief Brand Officer (CBO)

Drive sustained growth through impactful strategy

What is a Fractional CBO?

Brand strategy support for senior leaders

Every business is unique, so an approach that suits your needs.

Unlock your potential without the strain of full-time commitments. Our Fractional CBO service provides access to top-tier expertise that propels your organisation towards sustainable growth, equity, and profitability.

Experience a strategic partnership that elevates your presence and aligns with evolving market demands. With a Firstwater advisor, you don’t just navigate challenges—you seize opportunities—empowering teams with actionable strategies that yield measurable impact.

Choose the path to greatness: sophisticated branding, sustainable practices, and enhanced financial performance, all without the overhead of a full-time executive.

Why go fractional?

Discover the expertise of a seasoned professional without the full-time commitment or the executive salary.

Our Fractional CBO service offers more than consultancy — it brings a high-impact strategist who integrates part-time into your team to elevate your brand. Experience the best of both worlds: a bespoke, top-tier brand strategy at a fraction of the cost, meticulously crafted to drive your business towards enduring success.

Elite-Level Brand Strategy

Our Fractional Chief Brand Officer (CBO) is not only a consultant, but also a high-impact strategist who works part-time to boost your brand. You can have the best of both worlds - a customized, elite-level brand strategy without the hefty price tag. Our expert strategist is laser-focused on propelling your business towards long-term success.

Expert guidance

Get top-notch guidance from an experienced professional who has a wealth of experience in creating successful brands. Our Fractional CBO will collaborate with you closely to create and implement a customized brand strategy that will be in harmony with your business objectives and will connect with your intended audience.

Cost-effective solutions

Say goodbye to the exorbitant costs of hiring a full-time Chief Brand Officer, consultancies and agencies. With our Fractional CBO, you can benefit from the expertise of a top-tier strategist on a part-time basis, ensuring cost-effectiveness without compromising on quality.

What you get

Proven track record with top-tier companies;

Customised packages to meet your specific needs;

Get expert services without the full-time salary commitment;

360-degree view of your brand for a fully integrated strategy; and

Our agile approach ensures quick, measurable results.

The benefits

Startups

Turn your big ideas into a memorable brand experience.

SMEs

Elevate your brand to compete with industry leaders.

Corporations

Refresh and re-align your brand to meet evolving market demands.

Non-profits

Increase awareness, engagement, and impact.

Strategic assessments

  • Comprehensive brand assessments

  • Brand portfolio and architecture strategy

  • Brand capabilities and organisational design

Brand optimisation

  • Brand governance and management

  • Employer brand strategy and engagement

  • Brand innovation / New Product Development

Brand development

  • Institutional philosophy (mission, purpose, vision)

  • Culture and transformation (values and personality)

  • Brand transformation and change management

Reputation management

  • Brand performance measurement

  • Corporate communications alignment

  • Social and environmental impact.

FAQs

  • Our Fractional CBO is adept at seamlessly integrating into your team and working within your established processes. We prioritise open communication and collaboration to ensure a smooth and productive partnership.

  • Rest assured, our Fractional CBO is fully committed to delivering exceptional results for your business. With a focus on efficiency and impact, our CBO will dedicate the necessary time and attention to drive your brand's success.

  • Absolutely. Our CBO brings a wealth of experience across various industries. We tailor our approach to meet your industry's unique requirements, ensuring effective strategies and solutions that align with your business goals.

  • Protecting your confidential information is paramount to us. Our CBO adheres to strict confidentiality protocols and employs robust data security measures. You can trust us to handle sensitive information carefully and carefully.

  • We provide comprehensive support to ensure your satisfaction and success. Alongside your dedicated Fractional CBO, you'll have access to various resources, including ongoing consultation, performance tracking, and additional expertise. Our goal is to empower your business for long-term growth and prosperity.