Who we are
Established in the UAE, we’re a UK-born, purpose-driven advisory firm specialising in institutional brand strategy, sustainability, and transformative change.
UAE PMO
Mamo
EXPO 2020 Dubai
TECOM Group
Royal Private Offices
Louvre Abu Dhabi
Our purpose
We’re here to provide visionaries with the clarity they need to make a more meaningful impact in a constantly changing world.
Our mission
Our mission is to provide top-tier brand strategy, transformation, and management services, helping founders, CEOs, and executive teams connect with stakeholders to co-create long-term growth. From uncovering your higher purpose to executing strategies that result in measurable impact, we’re your trusted partner at every stage of the brand-building journey.
The principles we brand by
We’re empowering
and transformational
We empower businesses to embrace change, build confidence, and prepare for the future.
We’re purpose-driven
and strategic
We're dedicated to purposeful action, helping organisations grow sustainably with clear, forward-thinking brand strategies.
We’re insightful
and innovative
We embrace new ideas and technologies, using data responsibly to question the norm and prepare for future changes and needs.
We’re collaborative
and authentic
We build genuine partnerships and work together to create solutions that match human values and support long-term success.
Trusted worldwide
From Latin America to Australasia and back.
Partnering with leaders, organisations, and agencies to co-create, position, localise, and transform almost every type of organisation.
Client experience
Drawing on extensive experience, partnering with global leaders to co-create sustainable futures and deliver transformative impact.
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Emirates Group
Malaysia Airlines
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Arla Food
Kraft Food
Babyshop / Landmark Group
PepsiCo International
P&G / SKII
Waitrose
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EXPO 2020 Dubai
Louvre Abu Dhabi
Ministry of Culture, Saudi Arabia
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Abu Dhabi University
American University in Dubai
American University of Sharjah
Middlesex University
University Of Strathclyde
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BP
EQUATE Group
PETRONAS
Sepura Energy
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British Council
Government Of Malaysia
Khazanah Nasional
Ministry of Culture, Saudi Arabia
Qatar Foundation
Singapore Police Force
Singapore Prime Minister’s Office
UAE Prime Minister’s Office
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Jumeirah Hotels
Lend Lease
Majid Al Futtaim Group
Marriott Hotels
Meraas
Pontiac Land Group
SEDCO Holding
Sheikh Suroor Al Nahyan (SSPO)
TECOM Group
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Sidra Qatar
Smith and Nephew
Sun Life Malaysia
Wyeth (Pfizer)
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JRV, Ecuador
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Global relevance
We align our expertise with inspiring regional vision and global measures of success.
By integrating the UN Sustainable Development Goals (SDGs) into every engagement, we’re focused on responsible growth, ethical production, and stakeholder well-being. From reducing environmental impact to promoting ethical practices, we help clients evolve into global leaders of responsible consumption and sustainable impact.
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Purpose-driven
Shaping ethical strategies that prioritise stakeholder well-being, creating decent work conditions and sustainable growth to drive responsible impact for our clients.
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Future-positive
Empowering startups and established enterprises alike to innovate within sustainable frameworks, transforming industry challenges into pathways for growth.
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Self-aware
Guiding brands toward ethical production practices and responsible engagement, from value chain audits to sustainability communications.
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Highly collaborative
Building cross-industry and non-profit alliances to amplify impact, working together to advance the SDGs and drive meaningful change.
FAQs
Frequently Asked Questions
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Firstwater is a brand consultancy specialising in corporate strategy, transformation, and sustainability. We focus on developing and implementing actionable outcomes that align with a client's higher purpose and long-term ambitions.
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Agencies typically produce creative content for the client. Firstwater's core strength is strategic consultancy. We collaborate closely with clients and their stakeholders to ensure sound and effective strategies and partner with creative agencies to maintain alignment, consistency, and impact.
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We offer a range of services including:
• Brand strategy and transformation
• Sustainability consulting
• Brand clarity assessments
• Brand coaching
• Fractional Chief Brand Officer (CBO) services
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Our Fractional CBO service provides top-tier brand strategy expertise on a part-time basis, allowing businesses to benefit from high-impact strategic alignment without the commitment or cost of a full-time executive.
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Firstwater’s strategic, collaborative, and purpose-driven approach provides startups with a robust foundation for sustainable growth. By aligning brand strategy with a higher purpose and focusing on long-term value creation, we empower startups to build strong, impactful, and enduring brands.
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The Brand Clarity Assessment is a tool that helps organisations measure how well their brand is perceived by stakeholders. It evaluates key indicators such as higher purpose, purpose-driven strategy, conscious communications, intrinsic employee motivation, empathetically connected customers, and agility.
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Protecting your confidential information is paramount to us. Our consultants adhere to strict confidentiality protocols and employ robust data security measures to handle sensitive information carefully.
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Absolutely. Our team has a wealth of experience across various industries, allowing us to tailor our approach to meet your specific industry requirements effectively.
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We provide comprehensive support including ongoing consultation, performance tracking, and access to additional expertise. Our goal is to empower your business for long-term growth and success.
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To begin, please contact us through our website to arrange a consultation. During the consultation, we will talk about your needs and how our services can best support your business goals. For further information or to schedule a consultation, please scroll to the bottom of the page.
Meet the Principals
Dan Dimmock, FRSA
Dan is a highly experienced brand architect and impact strategist who has guided leaders of countries, NGOs, Fortune 500s, and startups through impactful transitions end-to-end. He is an elected RSA Fellow and winner of Best Global Rebrand®, and teaches at various universities and business schools. His work and insights have been featured in the Financial Times, New York Times, Fast Company, and CNN. Dan is currently writing his first book, ‘Sustainable Brand Leadership’.
Tatiana Menassa
Tatiana is a seasoned professional with an MBA in Brand & Corporate Strategy from ESADE, a global institution renowned for entrepreneurship and innovation. She is passionate about crafting strategic solutions for business growth and applying a purpose-driven approach to developing programmes that enhance brand impact and relevance. A catalyst for brand revitalisation, Tatiana works with cross-functional teams to drive transformational changes and foster a brand-centric culture.