About us
We’re your strategic allies
in an ever-changing world.
About Firstwater
At Firstwater, we believe the power of brand transforms business.
Firstwater emerged from the transformative belief that brands driven by purpose can transcend profits to effect substantial change across business landscapes, society, and the environment. We are an independent group of seasoned experts devoted to the art, craft, and science of purpose-driven strategy, brand transformation and corporate sustainability. Our journey began cutting our teeth alongside some of the world’s most recognised consultants, working worldwide, to hone our expertise in translating leadership ideals into organisational values into compelling corporate identities and brand experiences for internal and external stakeholders.
Our Approach
Navigating diverse business landscapes, Firstwater has championed transformative strategies for both burgeoning startups and established giants. This dual expertise uniquely positions us at the nexus between innovation and industry, empowering businesses worldwide with growth strategies deeply rooted in higher purpose.
Why clients choose us
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Our consultants have extensive corporate brand strategy, transformation, and sustainability expertise, bringing years of proven experience to each project. We have a distinguished history of successfully guiding companies through critical transitions, achieving transformative growth and lasting impact.
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We collaborate closely with our clients and their stakeholders, ensuring that every voice is heard and every perspective considered. We firmly believe that the most effective strategies are forged through a collaborative and inclusive approach.
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We utilise the latest AI-enhanced methodologies and brand management tools to drive innovation and results. Firstwater is at the forefront of the newest technology and techniques, ensuring your brand strategy is cutting-edge and ahead of the curve.
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We're passionate about sustainable and transformative growth and committed to creating successful, meaningful, sustainable futures for all stakeholders, not just shareholders. Our strategies, methodologies, and tools are designed to encourage long-term growth and success.
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We’re experts at bringing brands to life throughout the entire value chain. We take a holistic approach, considering every interaction and every stakeholder involved. We help transform businesses by aligning brands to reshape a better future.
BridgING the reality-perception gap
We're fuelled by a passion to
inspire global brand excellence.
Discover how our playbook is helping protect Ecuador’s precious ecosystem
Meet the team
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Dan Dimmock
Principal advisor at Firstwater,
ex-FutureBrand, ex-Landor, ex-PollenDan is a highly experienced brand architect and brand strategist who has guided leaders of countries, NGOs, Fortune 500s, and startups through impactful brand transformations. He is an elected RSA Fellow and winner of Best Global Rebrand®. He teaches at various universities and business schools, and his work and insights have been featured in The Financial Times, Fast Company, and CNN.
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Tatiana Menassa
Senior Advisor at Firstwater,
ex-FutureBrand, ex-Landor, ex-BrunswickTatiana, a seasoned professional, is passionate about crafting strategic, impactful solutions for business growth. With a purpose-driven approach, she develops innovative strategies to boost brand impact and relevance. As a catalyst for brand revitalisation and integration, Tatiana collaborates with cross-functional teams, driving transformational changes and nurturing a brand-centric culture.
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Abdul-Rahim Osman
Senior Advisor to Firstwater,
ex-HSBC, ex-DIFC, ex-WAIFCAbdul Rahim is an accomplished marketing strategist who has driven growth for HSBC Retail and Business Marketing and record-breaking results for Dubai International Financial Centre (DIFC). He has shaped global brand strategies, optimised performance tracking, and spearheaded innovative initiatives to drive awareness and consideration.
Notable achievements
Business Excellence Awards
Best GLOBAL Rebrand®
Follow That Startup
Sustainable Development Goals (SDGs)
By aligning with SDGs, we provide a different approach that connects client’s objectives with global priorities — building sustainable brands to co-create a better world.
Purpose-led brands
We aim to drive ethical practices and responsible growth for our clients. We co-create decent work conditions and sustainable economic growth by shaping brand strategies prioritising stakeholder well-being. Branding isn't just about image; it's about influencing social change.
Future brands
In today's fast-evolving landscape, innovation is non-negotiable. Our consultancy work champions industry innovation aligned with sustainable objectives. Whether you're a start-up or an established enterprise, we help you navigate the infrastructure of sustainable innovation, turning challenges into stepping stones for growth.
Conscious brands
We're dedicated to guiding our clients towards ethical production and responsible engagement. From supply chain audits to sustainability communications, we assist brands in becoming beacons of responsible consumption. In turn, we hope to drive a market shift towards more thoughtful and sustainable choices.
Better brands
Collaboration is in our DNA. We actively seek to build partnerships that drive impactful and sustainable outcomes. From cross-industry collaborations to aligning with non-profit initiatives, our strategic partnerships amplify our collective efforts towards achieving the SDGs.