Aligned with our award-winning value creation methodology, the Sustainable Brand Model Canvas helps uncover your purpose by considering both your business and brand impact

Dubai-headquartered wealth advisory company GSB revealed its new positioning, brand architecture and identity today. This initiative amplifies the Company's commitment to creating shared value through purpose-led, impact-driven financial planning; and pushes the investment advisory sector towards co-creating more conscious and sustainable practices, products and services.

The biggest and most prominent media spenders remain the world’s worst polluters of plastic. This simple correlation (and truth) prevents catastrophic effects from receiving anywhere near as much airtime as their cause.

Founded in Dubai, Global Ventures invest in emerging-market founders on a mission to change the world. As part of GV's Founders Series, senior content manager Maria Najjar hosts Asim Janjua, co-founder of Mamo, and Firstwater's Dan Dimmock, in a session titled: Unleash your entrepreneurial superpower⏤build your business with brand clarity, purpose and impact.

World-renowned strategic brand consultancy, The Blake Project, furthers its global expansion by partnering with branding and sustainability firm, Firstwater, in an exclusive agreement for the United Arab Emirates.

Irrespective of technology, features or benefits, people's choices come down to their confidence about receiving the proper levels of reliable and unconditional support. Whether they buy from you or not.

As past, present and future pledges are scrutinised and deciphered, and as preparations begin for the meeting after next, what's clear from COP 26 is that only one brand truly matters, Earth.

Coined by Big Four management consultants as the “North Star”, Purpose is arguably the single most important corporate leadership and governance imperative since, well, audited accounts.

How can your business increase the likelihood of survival in a world where almost everything is unpredictable?

Learn how to champion brand integrity — balancing the "ethics" of business alongside the "effects" of doing business.

If you're a conscientious startup or small business looking to make a lasting difference, how do you go about identifying your reason for being?

The bar has never been higher. Not only must corporations prove their worth to customers, but they must also make a world of difference.

Utilising supply chains to support relief, taking measures to keep workers employed, or doing something special every day, we see great examples of organisations putting their Purpose into action.

Despite its ubiquitous nature — providing foundations for better, more informed decision-making — leveraging data analytics is far from simple. Particularly for today's CEO.

Every year, the very best of the UAE’s business market step forward to have their tenacity, vision and planning acknowledged. This year has been no exception, and winners are some of the best of the best from across the UAE.

With the UAE firmly committed to a national tour­ism strategy — positioning the country to be among the foremost destinations in the world — cultivating a deeper understanding of brand asso­ciation and affinity, particularly leading up to Expo 2020 Dubai, has never been more important.

As consumers become conscious of their carbon footprints, green issues are at the core of their purchasing decisions. The future belongs to products made using green technology and clean energy.