We’re hiring a senior corporate brand consultant

Help us shape the future of brand value creation.

Location: Dubai, UAE 📍

Position: Full-time contract 📄

About Firstwater

Firstwater is a purpose-driven brand consultancy dedicated to transforming businesses into forces for good. We partner with visionary leaders, helping them navigate complex transitions and unlock future growth through sustainable, impact-driven brand strategies. Our proprietary Brand Value Creation (BVC) methodology ensures that every brand we work with achieves clarity, purpose, and long-term societal impact.

If you’re passionate about shaping brands that lead with authenticity and influence—and want to work at the intersection of business strategy, cultural transformation, and sustainability—this is your role.

Role overview

As a senior corporate brand consultant at Firstwater, you will be instrumental in shaping, executing, and managing transformative brand strategies for global organisations, government entities, and purpose-driven businesses. This is not a conventional branding role—our consultants are strategic advisors who challenge norms, uncover hidden value, and design brands that create measurable business and societal impact.

You will work alongside C-suite executives, marketing leaders, and innovation teams to elevate brand perception, drive stakeholder engagement, and ensure long-term brand equity.

Key responsibilities

Strategic brand leadership

• Lead the development, articulation, and execution of high-impact brand strategies that align with business objectives and stakeholder aspirations;

• Act as a trusted strategic advisor to senior executives, guiding them on brand positioning, corporate reputation, and market differentiation;

• Develop multi-stakeholder brand frameworks that balance commercial success with sustainability, social impact, and innovation.

Brand execution & transformation

• Oversee the implementation of brand strategies across all digital, physical, and experiential touchpoints;

• Ensure brand consistency and elevate the organisation’s presence across internal and external communications;

• Guide teams on brand storytelling, employer branding, and customer engagement strategies.

Market & stakeholder intelligence

• Conduct deep-dive market research, competitor analysis, and cultural audits to identify opportunities for differentiation;

• Develop insights on industry shifts, consumer behaviour trends, and global sustainability movements to inform brand evolution;

• Apply Firstwater’s Brand Clarity Indicators to ensure strategic alignment with corporate purpose and long-term impact.

Cross-functional collaboration

• Partner with business development, marketing, HR, and innovation teams to integrate brand strategy into company-wide initiatives;

• Align brand positioning with corporate social responsibility (CSR) and sustainability commitments;

• Mentor junior consultants and contribute to thought leadership in the brand strategy space.

Performance & impact measurement

• Define and track Key Brand Indicators (KBIs) to measure brand effectiveness beyond conventional marketing metrics;

• Develop dashboards and reporting structures that capture brand performance, stakeholder sentiment, and engagement levels.

Who you are

Essential qualifications & experience

• 10+ years of experience in brand strategy, corporate branding, or consulting, preferably within a brand consultancy, global corporation, or high-growth business;

• Deep understanding of brand positioning, strategic storytelling, and business transformation;

• Track record of working with C-suite leaders, policymakers, or high-profile brands to shape their strategic pathways;

• Strong analytical skills—ability to translate data into compelling brand insights and business strategies;

• Excellent communication and presentation skills, with the ability to influence senior stakeholders;

• Experience leading teams, managing multiple projects, and driving brand-led change.

Preferred skills & expertise

• Expertise in purpose-driven brand-building, sustainability, and ESG;

• Knowledge of digital brand ecosystems, AI-driven brand analytics, and customer experience strategy;

• Familiarity with corporate governance, risk, and reputation management from a brand perspective;

• A passion for driving conscious capitalism and reshaping industries for the better.

Why Firstwater?

🚀 Work with global brands and game-changing leaders;

💡 Co-create impactful, purpose-driven strategies;

🌍 Be at the forefront of brand transformation and sustainability; and

🤝 Collaborate with a team that values innovation, inclusivity, and positive change.

How to apply

Interested candidates should submit:

• A tailored cover letter highlighting your experience, strategic approach, and why you’re a perfect fit; and

• Your resume/CV should include relevant case studies or project highlights.

Send your application to hello@firstwater.ae with the subject line: Senior Corporate Brand Consultant – [Your Name].

Firstwater is an equal-opportunity employer. We celebrate diversity and are committed to fostering an inclusive workplace where visionaries, strategists, and change-makers thrive.