Brand clarity. Purpose. Impact
We see a future where corporate brands drive change, not follow it—a future powered by clarity, purpose, and impact, shaping global progress. We see this future as now.
Brand transformation
We help organisations uncover their higher purpose, align strategy with values, and co-create meaningful impact and growth.
Clarity and consistency
Our playbook ensures clear, consistent brand expression and experience design, strengthening stakeholder connections across the value chain.
Sustainable success
We work with you to embed resilient strategies and champion change—aligning your higher purpose with opportunity to create lasting value.
We’re a purpose-driven brand strategy consultancy
We harness world-class brand expertise, emerging technologies, and sustainability to create lasting value and impact.
Established in 2015 by Dan Dimmock, Firstwater Advisory is a purpose-driven brand and strategy consulting firm that unlocks untapped potential through advanced analytics, strategic creativity, and critical thinking. We help organisations navigate complexity with purpose and precision, embedding economic, social, and environmental governance principles into actionable brand strategies. Our approach builds resilient, responsible, and future-ready businesses—driving authentic transformation with measurable impact.
A Trusted global branding consultancy
From governments and NGOs to Fortune Global 500s and startups, we partner with visionary leaders to reshape industries.
Driving impact from Latin America to Asia Pacific & beyond
We build transformative brands that deliver real-world impact, from the boardroom to the communities served.
Our proprietary methodologies and consultancy tools empower organisations to refine brand positioning, drive sustainable growth, and create lasting impact across their entire ecosystem. We go beyond strategy—transforming insight into influence, vision into action, and brands into forces for meaningful change, ensuring impact resonates from the boardroom to communities worldwide.
Royal Kingdom of Bhutan
Bringing Gross National Happiness (GNH) to life through country brand strategy, sustainable tourism, trade, and cultural preservation.
Louvre Abu Dhabi
Blending French originality with Middle Eastern heritage to localise The Louvre—expanding its reach to celebrate culture, diversity, and the arts.
ZMZM Society
Empowering voluntary healthcare through deeper connections, redefining Saudi Arabia’s third sector with brand clarity, higher purpose, and measurable impact.
C3 - Companies Creating Change
Uncovering a higher purpose to ignite entrepreneurship across MENAT—empowering social enterprises to create lasting, sustainable brand impact.
GSB Capital
Revolutionising UAE financial services through purpose-driven brand strategy—championing ethical growth, responsible investment, and sustainable prosperity.
Expo 2020 Dubai
Safeguarding brand integrity and intellectual property with a future-focused brand strategy—helping secure Dubai’s place on the world stage.
JRV Agency
Empowering Ecuador’s creative industry with transformative brand training to amplify impact and protect the country’s precious ecosystem.
Singapore Police Force
Honouring 50 years of heritage while modernising an institutional identity—fostering trust, unity, and deeper community connection through brand.
Meem by GIB
Co-creating the region’s first digital bank with strategic brand consultancy—harnessing the power of the crowd to build a purpose-driven brand.
“Passion, strategic acumen, and exceptional communication make [Firstwater] invaluable to any agency team or client project.”
“Firstwater helped align our impact to our value proposition—putting the importance of our work at the forefront of our identity.”
“The real deal among global brand executives.”
We’re a multiple-award-winning global branding consultancy
Together, we build better, more sustainable brands.
Bridging the perception-reality gap, strengthening brands with purpose and strategy.
As one of the best brand strategy firms, we help corporate and institutional brands unlock their full potential. With strategic trust, cultural intelligence, and global expertise, we empower organisations through innovative branding methods, cutting-edge technology, and visionary leadership. Our tailored approach equips leaders and their teams with the right tools and insights for sustainable growth, amplifying their higher purpose throughout the brand value chain.
Purposeful Prose: Chronicles of a Conscious Consultancy
From industry trends to actionable tips, our blog explores how clarity, purpose, and impact can transform businesses and drive meaningful growth.
Sustainable brand leadership
Learn how to navigate a new era of influence with brand clarity, purpose, and impact.
As technology accelerates, brands must do more than exist—they must lead with clarity, purpose, and impact. And where technology reshapes engagement, trust and transparency have become the influence currency. Learn how to navigate this shift and build a corporate brand that doesn’t just survive but thrives.
In the early noughties, I worked at a large corporate communications agency in London. The industry was locked in debate about the future of media. Digital platforms had started challenging the dominance of traditional print and corporate reporting, but the full extent of the disruption was still anyone’s guess.