Introducing purpose-driven brand strategy consultancy
We see a future where brands drive change, not follow it—a future powered by clarity, purpose, and impact, shaping global progress. We see this future as now.
Articulate, amplify, accelerate with world-class branding services
Our BVC approach fuses specialist brand-building expertise, AI, and sustainability consultancy to co-create value and measurable impact at every moment and scale.
Founded by Dan Dimmock in 2015, Firstwater Advisory is a purpose-driven brand consultancy that unlocks unrealised potential through advanced analytics, strategic creativity, and critical thinking. We empower organisations to navigate complexity with purpose and precision, embedding economic, social and environmental governance into actionable brand strategy. Our approach builds resilient, responsible, and future-ready businesses—driving authentic transformation with measurable impact.
We’re Trusted by clients from around the world
From governments and NGOs to Fortune Global 500s and startups, we partner with visionary leaders to reshape industries.
Firstwater partners with CEOs, executive teams, industry pioneers, and creative agencies to co-create, position, localise, and transform institutional and corporate brands. We work with teams to empower organisations to boldly articulate brand clarity, amplify a higher purpose, and accelerate measurable impact.
Client success stories
From the boardroom to the communities served, we build transformative brands that deliver real-world impact.
Our proprietary Brand Value Creation (BVC) methodologies and brand consultancy tools help organisations refine brand positioning, drive sustainable growth, and create lasting impact across your entire ecosystem. We go beyond brand strategy, turning insight into influence, vision into action, and brands into forces for meaningful change—ensuring impact resonates from the boardroom to communities worldwide.
Royal Kingdom of Bhutan
Bringing Gross National Happiness (GNH) to life through country brand strategy, sustainable tourism, trade, and cultural preservation.
Louvre Abu Dhabi
Blending French originality with Middle Eastern heritage to localise The Louvre—expanding its reach to celebrate culture, diversity, and the arts.
ZMZM Society
Empowering voluntary healthcare through deeper connections, redefining Saudi Arabia’s third sector with brand clarity, higher purpose, and measurable impact.
C3 - Companies Creating Change
Uncovering a higher purpose to ignite entrepreneurship across MENAT—empowering social enterprises to create lasting, sustainable brand impact.
GSB Capital
Revolutionising UAE financial services through purpose-driven brand strategy—championing ethical growth, responsible investment, and sustainable prosperity.
Expo 2020 Dubai
Safeguarding brand integrity and intellectual property with a future-focused brand strategy—helping secure Dubai’s place on the world stage.
JRV, Ecuador
Empowering Ecuador’s creative industry with transformative brand training to amplify impact and protect the country’s precious ecosystem.
Singapore Police Force
Honouring 50 years of heritage while modernising an institutional identity—fostering trust, unity, and deeper community connection through brand.
Meem by GIB
Co-creating the region’s first digital bank with strategic brand consultancy—harnessing the power of the crowd to build a purpose-driven brand.
“Passion, strategic acumen, and exceptional communication make [Firstwater] invaluable to any agency team or client project.”
“Firstwater helped align our impact to our value proposition—putting the importance of our work at the forefront of our identity.”
“The real deal among global brand executives.”
Together builds a better brand
Bridging the perception-reality gap, Firstwater is a multiple-award-winning brand strategy consultancy.
We build stronger corporate and institutional brands through strategic trust, cultural intelligence, and locally attuned global expertise. By bridging the reality-perception gap, we empower organisations with innovative methodologies, cutting-edge technology, and creative leadership. Our approach equips brands with the tools, knowledge, and strategic insight needed for sustainable growth. But we don’t just articulate your higher purpose—we amplify and accelerate it, ensuring it resonates powerfully, authentically, and impactfully across the entire brand value chain.
Unlocking purpose-driven brand leadership
Actionable insights to reshape brand leadership, strategic thinking, and actionable doing.
Dive into expert insights, bold ideas, and purpose-driven strategies to elevate brand leadership. From industry trends to actionable tips, our blog explores how clarity, purpose, and impact can transform businesses and drive meaningful growth.
Sustainable brand leadership
Learn how to navigate a new era of influence with brand clarity, purpose, and impact.
As technology accelerates, brands must do more than exist—they must lead with clarity, purpose, and impact. And where technology reshapes engagement, trust and transparency have become the influence currency. Learn how to navigate this shift and build a corporate brand that doesn’t just survive but thrives.
In 2000, Kevin Lane Keller introduced the brand report card, a pioneering framework for evaluating brand performance and equity. His ten essential attributes gave managers a structured approach to diagnosing brand strengths and weaknesses.