Firstwater is a transformative brand and sustainability consultancy.
We proactively empower purpose-driven visionaries to reshape their businesses, industries, and societies by unlocking the full potential of brand clarity, higher purpose, and measurable impact.
Introducing Brand Value Creation
We lead brands using proprietary methodologies and tools, enhancing their market positioning, achieving measurable growth, and co-creating lasting impact across the entire value chain.
Royal Kingdom of Bhutan
Bringing Gross National Happiness to life through country branding, sustainable tourism, trade, and cultural preservation.
Louvre Abu Dhabi
Uniting French originality and Middle Eastern heritage to localise The Louvre—celebrating global understanding, culture, and art.
ZMZM Society
Empowering voluntary healthcare through deeper connections, redefining Saudi Arabia’s third sector with clarity and measurable impact.
C3 - Companies Creating Change
Aligning a higher purpose to ignite entrepreneurship across MENAT, empowering social enterprises to drive sustainable impact.
GSB
Revolutionising UAE financial services as a beacon of ethical growth, responsible investment, and sustainable prosperity.
Expo 2020 Dubai
Ensuring brand integrity, protecting intellectual property from misuse, and securing a rightful place on the world stage.
JRV, Ecuador
Empowering Ecuador’s creative industry with transformative brand training to amplify impact and protect the country’s precious ecosystem.
Singapore Police Force
Uniting 50 years of heritage to modernise an institutional identity, fostering trust, community connection, and a stronger, more unified presence.
Meem by GIB
Co-creating the region’s first digital bank, harnessing the power of the crowd to shape a compelling brand proposition and service philosophy rooted in people’s actual needs.
Empowering brand leadership with purpose
At Firstwater, we work with forward-thinking leaders to co-create compelling brand strategies that benefit society and the environment. We help close the reality-perception gap through proprietary methodologies and technologies—providing client organisations with the right tools, flexible leadership, and sustainable practices needed to grow. We articulate, amplify, and accelerate your higher purpose in more imaginative ways to better connect your vision with all stakeholders across the entire brand value chain.
Core services
Brand strategy, transformation management, and sustainable solutions—always tailored for impact.
Our core services are designed to lay the strategic foundation for organisations ready to embrace clarity, purpose, and sustainable growth. Through in-depth strategy, transformative execution, and long-term vision, we help businesses unlock their full potential, aligning every facet of brand with a higher purpose and measurable outcomes.
Brand Clarity
Articulate
Uncover your organisation’s higher purpose and sustainable positioning—establishing the foundations for your long-term vision and change strategies.
Higher Purpose
Amplify
Implement purpose-driven brand strategies for better stakeholder alignment, engagement, and measurable actions and outcomes.
Sustainable Impact
Accelerate
Adapt to changing needs to ensure long-term relevance. Brand sustainability emphasises clarity, innovation, and positive societal and environmental impact.
Next-level support
We go beyond the expected to deliver solutions that work for our clients and their stakeholders.
We provide value-added solutions alongside our consultancy services to support your organisation's objectives and drive impact. Each offering enhances alignment, strengthens leadership, and accelerates growth, ensuring resilience and clarity in a changing marketplace.
Brand Clarity
Measure and enhance your brand’s clarity, purpose, and resonance with stakeholders. Our Brand Clarity Assessment provides actionable insights to ensure your brand remains aligned, impactful, and authentically purpose-led.
Brand Sprint
Unleash your higher purpose with our engaging Brand Sprint workshops—designed for startups and growing brands that want to live by their values and make a more meaningful difference.
Fractional CBO
Experience high-impact brand leadership without the commitment of a full-time hire. Our Fractional CBO service delivers strategic brand guidance for companies that value expertise, flexibility, and deep purpose alignment.
Brand Leadership Coaching
Empower your leadership with tailored coaching clinics to build brand clarity, strengthen your sustainability practices, and cultivate a culture of purpose-driven growth.
Why Firstwater?
We fuse cutting-edge technology with data-driven brand clarity and higher purpose expertise.
Empowering organisations to lead with impact and drive meaningful, innovation-led growth.
Purpose-driven strategy
and transformative execution
We co-create purpose-driven strategies, aligning brand with sustainability to drive impact, foster trust, and lead meaningful organisational change.
Integrated expertise
and innovation
Our advanced tools align leadership vision with innovative, sustainable strategies, balancing business success and conscious values for transformative impact.
Collaborative
and agile engagement
Whether through fractional advisory or project-based consulting, our services are designed to scale your purpose and impact at every stage.
Trusted worldwide
From Latin America to Australasia and back.
Partnering with leaders, organisations, and agencies to co-create, position, localise, and transform almost every type of organisation.
Passion, strategic acumen, and exceptional communication make [Firstwater] invaluable to any agency team or client project.
— Cecilia Vallejo
JRV, Ecuador
Firstwater helped align our impact to our value proposition—putting the importance of our work at the forefront of our identity.
— Medea Nocentini
C3, UAE
The real deal amongst global brand executives.
— Alina Wheeler
Designing Brand Identity
Latest insights
We engage stakeholders by teaching, hosting events, writing articles, and leading workshops to share knowledge and inspire change.
In 2000, Kevin Lane Keller introduced the brand report card, a framework that shaped how we evaluate brand performance and equity. At the time, his ten essential attributes offered a roadmap for organisations to diagnose their strengths and weaknesses. However, brand building has changed dramatically since then.